Key decisions and turning points that shaped the studio's creative direction.
Left a full-time design role to take on a single branding project for a local ceramics workshop. The brief was tight, the budget modest, but the trust earned led to three more referrals within the year.
Moved away from one-off logo requests and began focusing on long-form digital publications. This meant turning down smaller jobs, but it clarified the studio's voice and attracted clients who valued narrative depth over quick visuals.
After three years of inconsistent presentation, Aurelia underwent its own identity refresh. The monochrome palette and gold accent we still use today came from that process — a deliberate attempt to let the work breathe.
A remote partnership with a Melbourne-based publisher tested our workflow across time zones. It pushed us to document every stage of production, a habit that now anchors every project we take on.
Published a searchable index of past projects, including early drafts and rejected concepts. The goal was transparency — showing not just finished work, but the decisions and dead ends behind it.
Selected collaborations and ongoing partnerships that shaped recent editorial and branding work.
Working relationships built on clear briefs, honest feedback and shared attention to detail.
Quarterly magazine redesign, from cover grid to typographic system.
Brand collaboration — 2023Visual identity for a glassware studio, including packaging and lookbook.
Digital commission — 2024Portfolio platform and digital archive for a travel writing collective.
Ongoing advisoryCreative direction and portfolio mentorship for a product design team.
Print collaboration — 2022Art direction and layout for a food culture annual publication.
I started Aurelia to give creative professionals a quiet, deliberate space to present their work — without the noise of template galleries or generic layouts. Every project here is treated as a piece of editorial design: carefully sequenced, honestly described, and built around the way a client actually reads a portfolio. The result is a profile that feels less like a resume and more like a conversation about craft.
About the studio